Brief analysis 24: Tackle long-term challenges in winter tourism now!
According to Statistics Austria’s national tourism satellite account, tourism contributed around 29.4 billion euros to Austria’s value added in 2018 and 2019. Specifically, the contribution amounted to 7.5% of total value added. Between 2007 and 2019, revenue in the summer season accounted for an average of just 74% of revenue in the winter season, which underlines the importance of the winter season for Austrian tourism in particular.